Atlas Ortelius
Antwerp: the card city of the sixteenth century
In the sixteenth century, France, Spain, and England were the most powerful countries in Europe. Compared to them, Flanders and Holland were small. But the small Netherlands developed another strength: international trade and shipping, first within Europe, later worldwide.
The Dutch Revolt against Spain provided an additional incentive for long-distance sea voyages. Traditionally, the Portuguese imported spices from the Indies, but that trade ground to a halt due to the war. A competitive struggle for the monopoly on the spice trade arose, in which the Low Countries also participated fully.
A great need arose for good (nautical) maps. Antwerp was the center of international trade, and it was there that the art of mapmaking (cartography) flourished.
Production
Producing the atlas was a major undertaking. For the first edition, Ortelius gathered the best material he knew. He recreated all 53 maps himself in a standard format and added descriptions of countries and places. Finally, he included a source reference to the original map, which was quite unusual in the sixteenth century. Every mapmaker used copperplates from predecessors and rarely included the source.
Once the maps were drawn, Ortelius had them engraved on a copper plate by Frans Hogenberg and his assistants Ambrosius and Ferdinand Aertsen. Gillis Coppens van Diets did the printing. The atlas was named Theatrum orbis terrarum, or "Theatre of the World."
The first edition appeared in 1570 in Latin.
Broad audience
The first Dutch edition appeared in 1571. It was striking that the texts were not translated directly from Latin, but were specifically written for a general, non-academic audience. For example, Ortelius wrote that The Hague was the best village in Europe, and that the inhabitants did not want (city) walls, because they preferred to live in the best village rather than in a city like so many others.
Bestseller
The Ortelius' Atlas was an immediate success. Although such an atlas was a significant investment for a buyer, especially with colored maps, there were plenty of wealthy citizens who wanted to expand their knowledge of the world. The first edition quickly sold out. Ortelius decided to produce new editions with more maps. Translations also appeared in German, French, Spanish, and later in English and Italian. These later editions were produced from 1579 onwards by the famous Antwerp printer Christophe Plantin.